Andrew Scott reads smut for Quinn
ICYMI: Quinn (audio erotica app) is launching a new audio narrated by Andrew Scott (y'know, the hot priest from Fleabag 🛐) tomorrow, and the internet is melting down over it. The girlies are not okay. 🚨
What we know about it: titled The Queen’s Guard, it’s a fantasy enemies-to-lovers trope, Andrew Scott’s character, Robb, is torn between his sense of duty to a tyrannical queen and his love and affection for the leader of a resistance, Mira, played by us, the audience, (we're blushing).
For today’s dirty little martini marketing breakdown, we’re going to look across Quinn’s TikTok and Instagram.
Sit down, class is in session 😘
EDGING PLAY aka The Launch Period 💦
HUGE anticipation tactics in the lead-up to this dropping. The app announced that the celebrity narrator was Andrew Scott only 5 days out from the drop, but they have been posting content about this for almost 3 weeks.
Guessing games with their audience (who literally guessed it straight away from the teasers on-set because of a freckle on his arm and the way he walks haha) very Call Her Daddy-esque.
Taking Easter egg tactics straight out of the Taylor Swift playbook, they’ve posted tiny emojis with hints (🇮🇪 / 👑 / 🗡️) over their content from a few weeks back. I’ve seen comments from viewers zooming in on the stickers on their laptops looking for clues!
Their social media team did SO much groundwork on the trailer-shoot day. I brought this up a few months ago with Reformation x Monica Lewinsky’s collab of the decade, and how that truly LACKED that extra content that built hype/celebrated the collab/shared the actual message behind the campaign (registering to vote), and was a letdown. Thankfully, the Quinn app team is on fire on all fronts for this campaign. Their team has posted more than 100 TikToks (yes I watched them all) about this celebrity guest collab, with 2.5 MILLION views from the last 16 TikToks alone (I got sick of doing the math very quickly).
When you’re gearing up to launch something exciting and need the output of this team, book a Hot Date with me to help you plan all this glorious content and squeeze the juice 🍋💦 of your campaign.
Posting content from the actual author of the story: bonus gold stars from me ⭐️
I’d love to find the stats of how many new app subscribers they get from this one campaign because this is peak top-of-funnel marketing. Quinn has created a hell of a splash around this one story and celebrity narrator that will get thousands of new listeners onto their app and introduce them (if not already) to the world of audio erotica.
👉🏼 TAKEAWAYS: When you are putting your whole ass into a project, a launch, an offer, or a collab, put your whole ass into it. 100 TikToks is setting the bar very, very high, BUT this has kept the conversation running, gamified their community interactions, and shows how in-tune Quinn is with their audience.
👉🏼 They created bite-sized content that made newcomers feel like they are missing out/desperate to be in on this huge moment (this was me) and also tapped into their loyal, existing community to amplify the campaign.
👉🏼Considering the budget of hiring a very well-known actor to read erotica, they made the ABSOLUTE most of this.
Have you seen this on your feeds? And will you be listening to some breathy, Irish smut tomorrow? 😏🎧